Sana Hafeez Sheikh

“I’m constantly evolving. I am trying to progress to a newer place and learning new things. I consider myself a work in progress.” Sana’s journey began as a student in New York. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. “I don’t even have words for how good they are. Working for them has been one of the best decisions I ever made.”

Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. Sana has managed to sail through, learn a lot and it’s been an amazing journey so far.

“With jewelry I’ve brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. It took a lot of time and patience to align a way of working.” Now it’s all about routines and time management for Sana. According to her getting these two things sorted in your life makes it easy to manage everything. It was especially important for her considering both her areas of work are very different from each other. Her weekends were taken up by jewelry and allocating enough time to it was challenging. According to her, hard work and dedication always pay off. She advises young women to be financially independent since it’s essential for personal growth. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. “You derive happiness from knowing you are independent. It is so liberating. Just be confident and believe in yourself. If you can dream it, you can do it.”

Sana has been blessed with incredible support from her family, friends, and husband. She thanks her mother especially for “all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day.” This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. Being human, she obviously gets tired and drained out. Sana’s favorite remedy is getting massages, even if she has to call someone home to get it done. It’s something that makes her day. She has a basic skin regime that she follows daily. It is evident that self-care is a high priority in her life.  

The ‘House of Sana Safinaz’ has been her home away from home. It has become her family and where she draws her strength from. Life before Sana Safinaz was good but Sana is thankful for being here. “I wouldn’t have been here, giving this interview, if it wasn’t for them.”

“My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me.” With the pace at which she’s going, we won’t be surprised to find Sana’s achievements gracing magazines more and more frequently. In fact, we’re looking forward to it! 

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